We develop strategies

Focusing on objectives, we set out a roadmap to success

  • process flow

    Strategies set out our success criteria and a means to achieve

  • Success must be defined and can only be proven if measured

  • All encompassing strategy – build, through to marketing

Our strategic process

Focus on objectives first

What does success look like for your project or campaign? This is the first question we must ask, everytime. Only by knowing where we want to get to can we define the best route. This can also minimise distractions and divergence, keeping us all aligned to that goal.  

Success can only be proven if measured

Once success is defined, we must then understand how it is quantified. We use our digital success framework to break down a vision of success into a series of metrics with benchmarks, targets and ownership. This often includes creating additional measurement protocols such as web analytics, offline data points and user surveys. 

We offer more than just development

To meet or exceed our objectives, we typically need multiple disciplines from the team involved. We aim to fill the gaps that our clients have in skills and resources. To this end, we can be the complete digital marketing department from strategic lead through to content marketing, media buying and every step in between.

We provide functionality not just form

Beauty is in the eye of the beholder, but it is impossible to argue with success. Strategic direction keeps us focused on that success over vanity or even opinions. We will fight for that focus as that is what we expect to be judged on.

“We’ve partnered with Yoma now for about 18 months and have been extremely happy with the service they provide us. From building our new website to working collaboratively with us to help launch our brand in the UK, I can honestly say I personally couldn’t have done it without them. Yoma help relieve the stress and pressure associated with my role, doing as much as they can to help, and I’m confident they’ll help us achieve our goals for the brand.”

Stephanie Maguire – Que Bella Beauty

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