Search Engine Optimisation…
Revenue and results through relevancy
SEO expertise & delivery
Search Engines aim to understand a user’s needs based on their behaviour and query. Ours is to match that criteria with an optimised and accessible site. This requires technicality, relevance and authority.
Our SEO offering draws on the full range of skills across our teams, from design to development directed by our SEO specific experts. We are focused on meaningful results, driving sales and conversions, not just traffic.
Audience driven and relevant
Researching and understanding your audience prevents marketing to ourselves. Matching how when and why they need or discover our clients products and services can define the SEO strategy.
Technical brilliance as standard
We address the audience but through the search engines. A site can only be discovered by a searching user if it has been discovered by a search engine first. This requires following an evolving standard of technical standards across crawlability, accessibility and speed.
Structured and effective
AI driven search results, Images and local SEO will all factor into a comprehensive SEO campaign. Each are facilitated by structured data and appropriate mark-up applied strategically with focus.
Useful and authoritative
Content for the user, content for the search engines and content for the PR network. Content in all its forms and formats will deliver success.
Objective focused
Visibility, traffic and engagement are stepping stones towards the true objective, be that sales or leads. SEO has a longer lead time than paid media, but should be judged on the returns on the investment made.
Results-driven SEO
SEO audits are sometimes dismissed, but call whatever you like, we will get into the crucial details of a site and define what needs to be fixed, changed or updated. Similar processes around content and off-site presence define the tactics needed for success.
- Keyword strategies
- Technical SEO
- On-page SEO
- Digital PR
- Off site optimisation
- Mobile SEO
- Local SEO
- Google penalty removal
Function18
Our Client
Function18 is a golf retailer offering apparel that works both on and off the course. Selling across multiple international markets in multiple currencies
Their brief
Primarily and SEO brief, F18 wanted to be visible and found more for key competitive brands such as Nike Golf and FootJoy.
Our process
We reviewed site wide application of content and reviewed the opportunities for new content using their existing Shopify instance.
We also reviewed offsite content opportunities such as niche publications and bloggers.
We delivered
A full site content strategy across categories and collections supported by off site content that generated links and inbound traffic.
Strong positions were generated and maintained across terms such as “nike golf shoes”.
More Case Studies
“We have worked with YOMA Digital for a number of years now, providing their knowledge and expertise in SEO.
Partnering with an agency who we felt understood our plans and goals was an important factor but, like anyone, we needed to see results.
Over the years we have seen consistent and substantial growth in our traffic and revenue from Organic Search, seeing a 20% traffic increase and 52% revenue increase on last year alone.”
Ben Slaven – Function18