Digital marketing...

Strategies and tactics that deliver success

Objective and outcome focus campaigns that deliver results

A site not marketed is a wasted resource. Only through pushing the right traffic to a site can it succeed. A strategies including existing customer comms to reaching new audiences, the right tactics will grow your revenues and deliver success.

Strategy before tactics

Only through defining what we will achieve can we set out the means to get there. A clear strategy will define the channels, media and tactics offing the best chance of success and deliver the highest ROI.

Multi-disciplined team

Our digital marketing team has specialists across technical SEO, digital PR, paid media and content production. Working closely with our development and design teams, we are capable of high quality outputs across multiple channels.

Creative approach

Science drives the insight, analysis and optimisation but art reaches the audience. Creative concepts and executions make the difference between mediocre and great results.

Paid media & PPC

The fastest route to market and the easiest to track through choosing which media to buy and when. Using a full range of targeting options to reach the right audience at the time of need or interest, paid media can offer great returns in a highly manageable and consistent way.

  • Google search
  • Bing search
  • Facebook Ads
  • Display media
  • Google Performance Max
  • Instagram promotions
  • Amazon ads
  • Programmatic ads

Search engine optimisation

Search Engines aim to understand a user’s needs based on their behaviour and query. Ours is to match that criteria with an optimised and accessible site. This requires technicality, relevance and authority.

Our SEO offering draws on the full range of skills across our teams, from design to development directed by our SEO specific experts. We are focused on meaningful results, driving sales and conversions, not just traffic.

  • Technical optimisation
  • keyword research
  • Audience analysis
  • Accessibility
  • Content creation
  • Digital PR
  • Off-site optimisation
  • Local focus SEO

Social media & paid social

Reach and engagement will drive brand awareness and direct response to sales.

Social channels are most effectively managed in-house but reality does not always permit. We provide elastic support to scale to your needs and resource. Encompassing full management, content creation/curation, complete campaigns and ads/promotion.

  • Community management
  • Audience analysis
  • Content creation
  • Campaign management
  • Paid social
  • Social shops

Email marketing

Email has to potential to be one of the most lucrative and effective digital channels available in ecommerce.

Effective email can take many forms from newsletters to basket abandonment to cold outreach. We are equipped with the skills and technology to support any strategic requirement.

  • Campaign strategy
  • Dynamic web signups
  • Personalisation
  • Automation
  • Abandoned Basket Recovery
  • A/B Testing
  • Responsive email templates
  • Analytics and AI optimisation

“Yoma support and insight across our PPC campaigns has been invaluable since launching our site. The flexible approach to key seasons and constant feedback against targets helps us manage our business efficiently.”

Mark Speight – Director Children’s Bed Shop

  • google shopping logo
  • google prem partner logo
  • google seo console logo
  • bing pro
  • meta logo