Digital marketing...
Strategies and tactics that deliver success
Objective and outcome focus campaigns that deliver results
A site not marketed is a wasted resource. Only through pushing the right traffic to a site can it succeed. A strategies including existing customer comms to reaching new audiences, the right tactics will grow your revenues and deliver success.
Strategy before tactics
Only through defining what we will achieve can we set out the means to get there. A clear strategy will define the channels, media and tactics offing the best chance of success and deliver the highest ROI.
Multi-disciplined team
Our digital marketing team has specialists across technical SEO, digital PR, paid media and content production. Working closely with our development and design teams, we are capable of high quality outputs across multiple channels.
Creative approach
Science drives the insight, analysis and optimisation but art reaches the audience. Creative concepts and executions make the difference between mediocre and great results.
Paid media & PPC
The fastest route to market and the easiest to track through choosing which media to buy and when. Using a full range of targeting options to reach the right audience at the time of need or interest, paid media can offer great returns in a highly manageable and consistent way.
- Google search
- Bing search
- Facebook Ads
- Display media
- Google Performance Max
- Instagram promotions
- Amazon ads
- Programmatic ads
Search engine optimisation
Search Engines aim to understand a user’s needs based on their behaviour and query. Ours is to match that criteria with an optimised and accessible site. This requires technicality, relevance and authority.
Our SEO offering draws on the full range of skills across our teams, from design to development directed by our SEO specific experts. We are focused on meaningful results, driving sales and conversions, not just traffic.
- Technical optimisation
- keyword research
- Audience analysis
- Accessibility
- Content creation
- Digital PR
- Off-site optimisation
- Local focus SEO
Social media & paid social
Reach and engagement will drive brand awareness and direct response to sales.
Social channels are most effectively managed in-house but reality does not always permit. We provide elastic support to scale to your needs and resource. Encompassing full management, content creation/curation, complete campaigns and ads/promotion.
- Community management
- Audience analysis
- Content creation
- Campaign management
- Paid social
- Social shops
Email marketing
Email has to potential to be one of the most lucrative and effective digital channels available in ecommerce.
Effective email can take many forms from newsletters to basket abandonment to cold outreach. We are equipped with the skills and technology to support any strategic requirement.
- Campaign strategy
- Dynamic web signups
- Personalisation
- Automation
- Abandoned Basket Recovery
- A/B Testing
- Responsive email templates
- Analytics and AI optimisation
Children’s Bed Shop
Our Client
Children’s Bed Shop is one of only a few children’s bed specialists in the UK, selling an extensive range of high-quality children’s beds and accessories.
Based in Tyne & Wear, the company operates out of a 45,000sq ft warehouse covering both retail and distribution.
Their brief
After the build of their Magento2 web store, it was critical to drive cost effective sales at volume to ensure return on the project investment.
Children’s furniture is a competitive space that includes well known brands with large budgets.
Our process
The campaigns have layered up over time. SEO was a consideration throughout the build of the new site and a migration from old to new platform maintained historic performance.
Paid search was next to be added with keyword and demographic targeting across Google and Bing, followed by performance max and programmatic targeting.
Social has been the final piece of the puzzle, capitalising on an engaging audience through promotions and competitions.
We delivered
A each campaign and channel has succeeded, if has given offered the ability and confidence for Children’s Bed shop to further invest in new channels and tactics.
We have continued the partnership for over 6 years.
More Case Studies
“Yoma support and insight across our PPC campaigns has been invaluable since launching our site. The flexible approach to key seasons and constant feedback against targets helps us manage our business efficiently.”
Mark Speight – Director Children’s Bed Shop