We develop Say it with...
Lifting conversion rate and improving users experience
The challenge
Looking to progress and grow their audience reach both in the number of successful media channels available to them, but also their regional reach, Say it with needed to improve the performance of their Shopify instance. Costs were creeping up without linear returns.
Their audience was heavily skewed to mobile users, specifically iPhone, which had not been given the appropriate focus during design and build of the site.
Further to this, high volumes of their traffic landed on the homepage with a very high bounce rate and low conversion probability.
The business
Say it with had established themselves as a leading fashion brand through very successful social media campaigns along with organic social interaction.
Their range of initial jewellery quickly became a must have item for women aged 16 to 30 across Merseyside and the the North West of the UK.
Alongside the ecommerce store, Say it with also had a number of successful concessions in department stores and a retail store in an exclusive location of Liverpool.
More Case Studies
Our approach
Traffic to the site clearly wasn’t the issue. The brand popularity and demand was very high yet users conversion was too low.
We audited the Shopify instance and reviewed the app configurations used to deliver the existing experience. The number of subscribed apps had increased over time and while each individual app was low cost, the totals were mounting.
The outcomes of this audit process allowed the consolidation of multiple Shopify apps and removal of unused functions.
From here we entered in to a cycle of conversion rate optimisation. By installing user tracking software, Hotjar, we were able to undertake a full analysis of all the common landing pages and a large sample subsequent user journeys. We were able to highlight pinch points, particularly around menu navigation and create new journeys focused on product discovery.
We created new page layouts for homepage, campaign pages and product listing pages (PLPs) that belter served the users needs and expectations. This had a significant impact on SEO campaign, providing new assets and opening up new tactics. New behaviours around out of stock products were also created.
The results
